MEET YOUR COACH

JUSTIN MARTINEZ
FOUNDER & COACH

THE SECRET TO LASTING CHANGE

  • I know you’ve heard the term “motivation” before - the desire and willingness to do something. But have you ever thought about how fleeting it is?! We often find ourselves searching for motivation only to come up empty handed. MOTIVATION IS FOR THE WEAK MINDED. Here at CEC, we build discipline instead. We believe that it is up to each individual to DIG DEEP and create their own destiny with OR WITHOUT the external, unreliable stimulus that is motivation. This is why we focus on developing DETERMINATION AND DEDICATION through consistency.

  • These two words are at the very core of our values here at CEC. In life, you cannot rely on motivation to magically show up to push you past your limits. YOU HAVE TO BE DEDICATED; YOU HAVE TO BE DETERMINED. You must be willing to make the right choices when motivation is gone. CEC programs will teach you how to perceiver through willpower and purpose.

  • Here at CEC we DO NOT make excuses. We find solutions. By focusing on what you can control, you empower yourself to navigate challenges with resilience and effectiveness. We focus on what you can do rather than dwell on what you can’t do.

After a very successful career as a Sergeant in the Army, I attended Arizona State University and received both my BS in Business Entrepreneurship and my masters in Real Estate Development. In college I operated a healthy vending machine company with 15 locations and ran door to door sales teams every summer. After graduating in 2019, I took my savings and began buying and renovating cabins in the great Smoky Mountains of Tennessee! In 3 years, I was able to cash flow and sell these properties for over 7 figures.

I’ve always been a very motivated person with a fearless attitude to thrive under pressure. At the beginning of 2023, I took on the 75 hard challenge and this was the beginning of a new me. I could barely run 2 miles at a 10-minute pace. By the summer I had competed in 6 Triathlons, completed a half marathon at a 6:57 pace, ran a full marathon in 3:45, and completed two half Ironman's in 5:37/5:36. I completed 75 hard 4 times in 2023, while traveling cross country and around the world.

My strong work ethic, coupled with a commitment to maintaining a well-rounded lifestyle, has enabled me to excel and achieve balance. I thrive when working under pressure, ensuring tasks are completed efficiently. The determination I served my country faithfully with is the same profound desire I have to empower as many individuals as possible to lead their best lives and appreciate the beauty of life.

I have invested my time and resources in creating an exceptional program that maximizes your potential through discipline, mindset, and consistency.